Cal's new logo. Worst ever?

USUaggieDuck · Post by **USUaggieDuck** » Fri Dec 07, 2012 9:18 pm

Old one on the left. New on the right. Only cost 300,000 dollars.

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woundedknees · Post by **woundedknees** » Fri Dec 07, 2012 9:24 pm

THe artist appears to have earned an incomplete...

MFRDuckFan · Post by **MFRDuckFan** » Fri Dec 07, 2012 9:25 pm

Please tell me this is NOT real. Oh my gosh.....what are they thinking? I understand trying to simplify the busy one on the left, but to go with a kindergarten C? Really?

Braveheart · Post by **Braveheart** » Fri Dec 07, 2012 9:25 pm

I guess there's something genius about it, right?

buckmarkduck · Post by **buckmarkduck** » Fri Dec 07, 2012 9:34 pm

Looks like they tried to copy the Colorado state flag, but failed miserably.

USUaggieDuck · Post by **USUaggieDuck** » Fri Dec 07, 2012 9:43 pm

He just took the loading symbol on chrome and turned it yellow.

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USUaggieDuck · Post by **USUaggieDuck** » Fri Dec 07, 2012 9:47 pm

It's meant to catch the eye of California residents, businesses and politicians alike -- to show how relevant the university is to the state, and, in turn, bring in more fundraising and state revenue.
Available in an array of colors, including beachy pastels, the logo figures prominently in the "Onward California" marketing campaign. Its slogan: "Whether you know it or not, the University of California, or a UC grad, has probably played a part in your day."

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vagusnerve · Post by **vagusnerve** » Fri Dec 07, 2012 10:11 pm

USUaggieDuck wrote:It's meant to catch the eye of California residents, businesses and politicians alike -- to show how relevant the university is to the state, and, in turn, bring in more fundraising and state revenue.
Available in an array of colors, including beachy pastels, the logo figures prominently in the "Onward California" marketing campaign. Its slogan: "Whether you know it or not, the University of California, or a UC grad, has probably played a part in your day."

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totally gay

USUaggieDuck · Post by **USUaggieDuck** » Fri Dec 07, 2012 10:15 pm

vagusnerve wrote:
USUaggieDuck wrote:It's meant to catch the eye of California residents, businesses and politicians alike -- to show how relevant the university is to the state, and, in turn, bring in more fundraising and state revenue.
Available in an array of colors, including beachy pastels, the logo figures prominently in the "Onward California" marketing campaign. Its slogan: "Whether you know it or not, the University of California, or a UC grad, has probably played a part in your day."

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totally gay

Hey, it's Berkley.

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duck55 · Post by **duck55** » Sat Dec 08, 2012 1:05 am

The 'C' symbolizes their Football team - it totally falls apart and disappears in the 2nd half.

woundedknees · Post by **woundedknees** » Sat Dec 08, 2012 2:19 am

Did Maynard design it in honor of his half-bro? Or maybe it was in honor of the success of the tandem recruiting system... Or not.

New school motto: "California... Bringing half-a$$ football to a stadium near you!"

"Pursuing Mediocrity Since 1868."

maxduck · Post by **maxduck** » Sat Dec 08, 2012 8:55 am

The logo is for the entire University of California system (UC Davis, UC Irvine, UC Berekely, UCLA, etc.), and was introduced in September. Part of the argument for the new look is the old seal didn't reproduce well on smaller digital devices.

MFRDuckFan · Post by **MFRDuckFan** » Sat Dec 08, 2012 10:12 am

maxduck wrote:The logo is for the entire University of California system (UC Davis, UC Irvine, UC Berekely, UCLA, etc.), and was introduced in September. Part of the argument for the new look is the old seal didn't reproduce well on smaller digital devices.

Not very attractive. I get the book reference at the top but that's stolen from Scholastic & even the font is from there as well (storia). The second I saw it, kindergarten.

http://www.scholastic.com/home/

Post by **UOducksTK1** » Mon Dec 10, 2012 12:33 pm

stick it on the helmet, please lol...

Now we know why Allen left.

ncduck · Post by **ncduck** » Mon Dec 10, 2012 1:27 pm

I'm getting a weird Hartford Whalers vibe.