Dante Moore billboard in Tokyo

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Just days before Oregon players head to Japan, Oregon has placed billboards up in Tokyo up of Dante Moore, likely signifying the start of the expected Heisman campaign for him.

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[Everythingsducky]

How well did that work out for Joey? But I like the effort by UO. Trying to get foreign eyes (TV $) on the team, I get. Maybe help baseball recruiting.

[pezsez1]

How well did that work out for Joey? But I like the effort by UO. Trying to get foreign eyes (TV $) on the team, I get. Maybe help baseball recruiting.

Are you kidding? That worked out EXTREMELY well for Joey and for UofO! Keep in mind that the late 1990s was an entirely different era in terms of media and exposure. That billboard forced Harrington into the national conversation and entrenched Oregon as an innovative program willing to take big swings at success. This was that time period when East Coast Bias was alive and painfully real. And by the end of the year, "Joey Heisman" was a finalist and in the final three, which was pretty damn good for a west coast kid at a non-"blue blood" school.

Different motivation nowadays. I honestly don't understand the marketing science behind this move. Maybe it's because social media makes a billboard in Japan more noteworthy (and effective) than one in NYC. Who knows. But after all these years I absolutely trust the Oregon/Nike marketing machine.

[UOducksTK1]

Ha I kinda like when they do this! But the same time, I’d like if they spent this money retaining Laya and Lauaki…

[buckmarkduck]

How well did that work out for Joey? But I like the effort by UO. Trying to get foreign eyes (TV $) on the team, I get. Maybe help baseball recruiting.

Well he made it to NYC as a Heisman finalist, with pedestrian stats. And somehow was a top 3 pick, even though most Duck fans would tell you at the time, they figured he would be a 2nd round pick. So it worked out really well for him