Bo Nix billboard in NYC

[GrantDuck]

Hopefully we have as great of a season as when we did it for Joey!

It's even more fun watching it ruin our rivals.

Go Ducks!

[ducksrock]

Wow two billboards??

Brilliant!! Why hasn’t anyone thought of that before?

Uhmm, because they ARE NOT The Oregon Ducks??? Lol

[chapelhillduck]

New York Times Full Page


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[bellsduck]

New York Times Full Page


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Probably a cheap investment since no one reads newspapers anymore and certainly not the nyt.

[pezsez1]

Probably a cheap investment since no one reads newspapers anymore and certainly not the nyt.

Roughly 9 million digital subscribers so definitely a nice investment if this includes digital ads.

[UOducksTK1]

Posting in NYT is clearly not for just the NYT readers because that would be an utter waste of money. It's the screenshots/pictures uploaded to X, message boards like this, and other social media outlets that are going to get them tens of millions of views now. Again, well played.

[pezsez1]

Posting in NYT is clearly not for just the NYT readers because that would be an utter waste of money. It's the screenshots/pictures uploaded to X, message boards like this, and other social media outlets that are going to get them tens of millions of views now. Again, well played.

Extremely good point, and I feel somewhat off my game for not instantly recognizing that. The NYT target demo likely doesn't care as much about sports/entertainment/fluff. This is all about sharing.

[UOducksTK1]

Posting in NYT is clearly not for just the NYT readers because that would be an utter waste of money. It's the screenshots/pictures uploaded to X, message boards like this, and other social media outlets that are going to get them tens of millions of views now. Again, well played.

Extremely good point, and I feel somewhat off my game for not instantly recognizing that. The NYT target demo likely doesn't care as much about sports/entertainment/fluff. This is all about sharing.

I was actually wondering why they picked New York even for the billboard, and it really is the multiplier factor.

Because otherwise the LA market, TX markets, and even FL market would make more sense because there's more fans in those areas and far more potential recruits. But it seems like UO believes NY will get them the most hits because we live in a very digital world.

[buckmarkduck]

Uh

[SuperDuck]

Posting in NYT is clearly not for just the NYT readers because that would be an utter waste of money. It's the screenshots/pictures uploaded to X, message boards like this, and other social media outlets that are going to get them tens of millions of views now. Again, well played.

Extremely good point, and I feel somewhat off my game for not instantly recognizing that. The NYT target demo likely doesn't care as much about sports/entertainment/fluff. This is all about sharing.

I was actually wondering why they picked New York even for the billboard, and it really is the multiplier factor.

Because otherwise the LA market, TX markets, and even FL market would make more sense because there's more fans in those areas and far more potential recruits. But it seems like UO believes NY will get them the most hits because we live in a very digital world.

I think the objective is to get his name out in the eastern Heisman voters since so few of them actually have the opportunity to see the Ducks play.

If I were in charge of promoting him I'd be sure to put out well placed press releases every week to ensure that those around the country not only see the game scores, but I'd have his personal game stats in every one.

[UOducksTK1]

Posting in NYT is clearly not for just the NYT readers because that would be an utter waste of money. It's the screenshots/pictures uploaded to X, message boards like this, and other social media outlets that are going to get them tens of millions of views now. Again, well played.

Extremely good point, and I feel somewhat off my game for not instantly recognizing that. The NYT target demo likely doesn't care as much about sports/entertainment/fluff. This is all about sharing.

I was actually wondering why they picked New York even for the billboard, and it really is the multiplier factor.

Because otherwise the LA market, TX markets, and even FL market would make more sense because there's more fans in those areas and far more potential recruits. But it seems like UO believes NY will get them the most hits because we live in a very digital world.

I think the objective is to get his name out in the eastern Heisman voters since so few of them actually have the opportunity to see the Ducks play.

If I were in charge of promoting him I'd be sure to put out well placed press releases every week to ensure that those around the country not only see the game scores, but I'd have his personal game stats in every one.

Makes sense.

[rsbgduck]

Kinda surprised by the Bo for Heisman in Alabama on Game Day. Ohh how far Oregon has come….GO DUCKS

[Duck07]

Kinda surprised by the Bo for Heisman in Alabama on Game Day. Ohh how far Oregon has come….GO DUCKS

Naw, I'd say those were most likely AU fans who still root for Bo but still obviously fun to see. I bet a lot of them all blame Bryan Harsin, especially after the year Bo had last year. He'll break 3 years of his stats at AU in 1.5 years in Eugene.

[5$]

Kinda surprised by the Bo for Heisman in Alabama on Game Day. Ohh how far Oregon has come….GO DUCKS

Naw, I'd say those were most likely AU fans who still root for Bo but still obviously fun to see. I bet a lot of them all blame Bryan Harsin, especially after the year Bo had last year. He'll break 3 years of his stats at AU in 1.5 years in Eugene.

I mean, if WSU can get to every game, I'm betting Oregon Marketing can get there too