Page 1 of 1
Cal's new logo. Worst ever?
Posted: Fri Dec 07, 2012 9:18 pm
by USUaggieDuck
Old one on the left. New on the right. Only cost 300,000 dollars.
Posted from my Android
Re: Cal's new logo. Worst ever?
Posted: Fri Dec 07, 2012 9:24 pm
by woundedknees
THe artist appears to have earned an incomplete...
Re: Cal's new logo. Worst ever?
Posted: Fri Dec 07, 2012 9:25 pm
by MFRDuckFan
Please tell me this is NOT real. Oh my gosh.....what are they thinking? I understand trying to simplify the busy one on the left, but to go with a kindergarten C? Really?
Re: Cal's new logo. Worst ever?
Posted: Fri Dec 07, 2012 9:25 pm
by Braveheart
I guess there's something genius about it, right?

Re: Cal's new logo. Worst ever?
Posted: Fri Dec 07, 2012 9:34 pm
by buckmarkduck
Looks like they tried to copy the Colorado state flag, but failed miserably.
Cal's new logo. Worst ever?
Posted: Fri Dec 07, 2012 9:43 pm
by USUaggieDuck
He just took the loading symbol on chrome and turned it yellow.
Sent from my iPad
Cal's new logo. Worst ever?
Posted: Fri Dec 07, 2012 9:47 pm
by USUaggieDuck
It's meant to catch the eye of California residents, businesses and politicians alike -- to show how relevant the university is to the state, and, in turn, bring in more fundraising and state revenue.
Available in an array of colors, including beachy pastels, the logo figures prominently in the "Onward California" marketing campaign. Its slogan: "Whether you know it or not, the University of California, or a UC grad, has probably played a part in your day."
Sent from my iPad
Re: Cal's new logo. Worst ever?
Posted: Fri Dec 07, 2012 10:11 pm
by vagusnerve
USUaggieDuck wrote:It's meant to catch the eye of California residents, businesses and politicians alike -- to show how relevant the university is to the state, and, in turn, bring in more fundraising and state revenue.
Available in an array of colors, including beachy pastels, the logo figures prominently in the "Onward California" marketing campaign. Its slogan: "Whether you know it or not, the University of California, or a UC grad, has probably played a part in your day."
Sent from my iPad
totally gay
Re: Cal's new logo. Worst ever?
Posted: Fri Dec 07, 2012 10:15 pm
by USUaggieDuck
vagusnerve wrote:USUaggieDuck wrote:It's meant to catch the eye of California residents, businesses and politicians alike -- to show how relevant the university is to the state, and, in turn, bring in more fundraising and state revenue.
Available in an array of colors, including beachy pastels, the logo figures prominently in the "Onward California" marketing campaign. Its slogan: "Whether you know it or not, the University of California, or a UC grad, has probably played a part in your day."
Sent from my iPad
totally gay
Hey, it's Berkley.
Posted from my Android
Re: Cal's new logo. Worst ever?
Posted: Sat Dec 08, 2012 1:05 am
by duck55
The 'C' symbolizes their Football team - it totally falls apart and disappears in the 2nd half.

Re: Cal's new logo. Worst ever?
Posted: Sat Dec 08, 2012 2:19 am
by woundedknees
Did Maynard design it in honor of his half-bro? Or maybe it was in honor of the success of the tandem recruiting system... Or not.
New school motto: "California... Bringing half-a$$ football to a stadium near you!"
"Pursuing Mediocrity Since 1868."
Re: Cal's new logo. Worst ever?
Posted: Sat Dec 08, 2012 8:55 am
by maxduck
The logo is for the entire University of California system (UC Davis, UC Irvine, UC Berekely, UCLA, etc.), and was introduced in September. Part of the argument for the new look is the old seal didn't reproduce well on smaller digital devices.
Re: Cal's new logo. Worst ever?
Posted: Sat Dec 08, 2012 10:12 am
by MFRDuckFan
maxduck wrote:The logo is for the entire University of California system (UC Davis, UC Irvine, UC Berekely, UCLA, etc.), and was introduced in September. Part of the argument for the new look is the old seal didn't reproduce well on smaller digital devices.
Not very attractive. I get the book reference at the top but that's stolen from Scholastic & even the font is from there as well (storia). The second I saw it, kindergarten.
http://www.scholastic.com/home/
Re: Cal's new logo. Worst ever?
Posted: Mon Dec 10, 2012 12:33 pm
by UOducksTK1
stick it on the helmet, please lol...
Now we know why Allen left.
Re: Cal's new logo. Worst ever?
Posted: Mon Dec 10, 2012 1:27 pm
by ncduck
I'm getting a weird Hartford Whalers vibe.