Bo Nix billboard in NYC

[greenyellow]

Oregon has paid for a billboard of Bo Nix in NYC to start a Heisman campaign. There'll supposedly be another one in Dallas soon.

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[Alan]

Joey!! I hope it is better luck for him!

[dthomas=ddixon]

Love that we’re doing things like this again. If he gets invited to NY then it’s a success, IMO.

[StevensTechU]

Interesting location. Not exactly the most highly trafficked area of Manhattan, but as I write that, I realize this is much more about getting a media reaction than it is about New Yorkers actually seeing it. Sorry, I'm a half step behind.

[UOducksTK1]

Hey, it did good things the last time we did it.

[spacefrog13x]

its down by Madison Square Park and the original Shake Shack right? I think there is a subway stop about a block away as well facing it, so a high foot traffic area.

[81Duck]

Hey, it did good things the last time we did it.

Agreed, this is as much about the O as it is the Bo!

[wlduck]

Joey!! I hope it is better luck for him!

Joey had a very good year that year.

[Duck07]

The effect of that 1st billboard (combined with continued team success in FB and MBB) allowed for the part-time YES Network and helped establish Oregon as the "counter-culture" team to root for out East. There's quite a few Duck bars that have propped up and I remember being in Memphis at Silky O'Sullivan's ~2008 and there was a giant Oregon flag flying in the bar relative to the other regional school flags. (I highly recommended seeing dueling-piano's sometime).

Jestin Jacobs spoke the other day about having grown up a Ducks fan and I had a buddy in college from NYC who came to Oregon for the year (04/05) because of the Ducks teams.

The thing about this move to the B1G is how much the school might try to expand enrollment as another means of adding more revenue to the school overall, especially with some of the other educational buildings/programs being built and established.

[pezsez1]

I always point to that first billboard as Oregon's first real step toward becoming a national brand. It was a brilliant move in the pre-social media era to go viral on sports shows and get people talking from coast to coast. (During a time when sports on the west coast were borderline ignored.) And then I give massive props to Harrington for taking on that pressure and having a kickass season to back it up.

(Critics are so quick to give all the credit to Phil Knight and his money, but they always overlook the fact that all of this would have been meaningless, maybe even counterproductive, had Oregon not backed it up on the field.)

Love that they're revisiting the billboard tactic. I don't think many pundits were talking about Nix as a Heisman candidate, but they are now.

Time to back it up.

[greenyellow]

Now here's the first part of the one in Dallas.

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[greenyellow]

Here's the completed billboard:

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[UOducksTK1]

Wow two billboards??

Brilliant!! Why hasn’t anyone thought of that before?

[Everythingsducky]

That is sick. Anyone know of other progrums doing anything similar across the country?

[greenyellow]

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